Just a few random ideas for the site: In no particular order:
I think we should have some special graphic for a Game Day Thread that is below the logo on the main page but above all of the forum topics. Something that you notice right away, and is simply a picture of the two teams. With a few options like "Go to Chat", "Go to board", and "buy tickets" (on a side note, you may be able to get some kind of marketing coin from capital tickets to anybody referred to their site from ours).
It'd be cool to make Game Days actual events on this page. Hype it up, Shabbs does a great job with the Game Day threads, and it should be accentuated.
We have such a wealth of knowledge here, not to mention a lot of personalities, that could write fantastic blogs on certain topics. I think giving a few of these people the rights to write a blog a few times a week would be a very cool idea for this site, and might gain some momentum. Somebody for rumours, somebody for game analysis, somebody for other teams (Dave- Chicago, etc) .I know it all sounds very hockeybuzz- but there's a few things we can learn from that site, and then make it our own. I think having a few regular bloggers on this site is a good thing.
Just a couple of ideas I was thinking about earlier.