A lot of the games I have gone to, I notice a lot of empty seats in the 100s and 200s. Seems like a clear message that fans will go to games, but not at the price you want for those seats. You lower those prices, a lot of people in the 300s will move down, and those seats will get sold to more people who cannot afford the 100-200 levels.
Food and Bev. is marked-up way too much, so I avoid that. I also rarely park in the lots. Normally will walk from KRC or SensPlex. Besides being free, you normally get to your car in the same amount of time it would have taken you to get out of the lot.