Among the answers were things like better consessions, better between period entertainment, more giveaways, a new scorebaord and an other section.
Now I've been screaming about getting a new fancy scoreboard in house for a long time, and to be honest it has to be done next year because with the All Star game coming here how ridiculous will the organization and by extension the city look with a scoreboard from 2000.
With that said I realized that when at the games I rarely, if ever look at the scoreboard. Maybe, just maybe if I want to see a replay, but those times are few and far between. I answered other with this explanation in the box.
I would rather see the team put money into improving the stadium for the players. Removing the visitors dressing room directly across from the Senators locker room and turning it into a players lounge with a juicebar/personal chef similar to what Vancouver and Pittsburgh has.
Now I answered this because for me, to improve the in game experience is to get a better team, and maybe we can attract a better group of Free Agents if we have better facilities for the players. We can't change the taxes, or weather or even the fans and pressure in this city, but we already have one of the best therapy/workout rooms in the NHL thanks to last years addition, and if they create a start of the art players lounge it may be enough to tip the balance for signing some top players.
I know it sounds ridiculous that we have to pamper these million dollar athletes, but to me if we can spend 4 million on something to make the players happy, and make them want to stay here or sign here rather than a scoreboard that I look at 2 or maybe 3 times a game then I'd rather do that..
I'll wait for people to tell me I'm crazy.