Money talks unfortunately.
Cisco needs to give each member of the winning roster $20,000.00 for there efforts; the losers nothing.
The 6, 5 or 4 players that are on the ice for the team that scores the final goal of the game also recieve and additional $10,000.00 each.
Cisco spends an extra $500,000.00 to be the major sponsor of the game, but they end of with a more exciting game, which means, more fans tuning in. Their advertising audience grows and proportionally, so would their name, product and sales.
Money talks to the players and they would play for this. Most of them would donate the money to their charity of choice, but they would play for the money either way.